Google has just released a new tool called the Disavow Link Tool which allows you to tell Google which links to your website you would like to ignore.
Official video from Google:
What does this tool do?
Basically this tool allows you to ignore certain URL’s when it comes to the consideration of your websites rank on Google. Spammy links gained from link farms, forum/blog spamming and blackhat internet marketing may contribute to the amount of ‘harmful’ links pointing to your website. Google updates such as the Google Penguin update has seen websites with these incoming backlinks demoted to lower ranks in the eyes of Google, and perhaps other search engines.
This tool allows you to alert Google of links you do not want to count as part of your website assessment.
Should I use the tool?
Normal users will not need to use this tool in regular circumstances. This tool is developed for those who have identified ‘spam’ links pointing to their website. Google emails webmasters, registered for the webmaster tools program, about their websites which are being considered for demotion due to bad links. These are typically the users that will ultimately end up using
What are Bad/Spam Links?
According to Google, the following are general guidelines to identifying harmful links:
- Low quality article directories
- Low quality directories
- Paid Links
- Automated link exchanges
- Fake Profiles
- Blog comment Spam
- Footer Link Spam
- Artificial Blogrolls
- Blog Networks
- And the list goes on and on.
Before making any decisions, be sure to do some further researching to ensure that using the Disavow Link Tool is the correct tool to use for you.